Saint Louis Logo Design

The Harp Graphics Logo Design Process

To create a truely unique logo design we like to take the time to get to know our client. We will discuss your company's audience, marketing strategy, color preference, etc. Next, we begin a process of either hand sketching, computer rendering, or a combination of both to come up with a variety of logo concepts. After those concepts are completed, we will present them in a few color combinations for you to review. You should take time to get feedback from your clients, friends, and family. If those logo concepts do not meet your needs, we are always happy to return to the drawing board. Once you have approved a logo design our job is not over. We will provide you with the files in whatever format you may need. We can also advise you on printing or any web design needs you may have once your logo is completed.

What is a Logo?

A logo is the most basic way a customer will recognize your company or brand. It is design with elements representing a business or organization's identity. It should be immediately recognizable and inspire trust. It's shapes, colors, fonts, and imagery should be different than any other in a market, if not the entire world.

Common Logo Design Mistakes

Do It Your Self Logo Design - Does having hammer make a person a carpenter? Similarly, having a computer and some good software does not make you a designer. Chances are, you will be using stock imagery from your computer or the internet but nothing completely original. We will take the time to get to know you and your business in order to create a logo that truly reflects what your organization is all about. You may be very proud of a logo you create yourself, but will it be memorable to a client?

Free Logo Makers - This is a big mistake that many people make. Yes, it is free and easy. However, hundreds if not thousands of other companies or organizations may be using the same exact logo as you. How can you build customer confidence and loyalty by using someone else's logo!? Free logo design sites use stock imagery that was designed without your brand in mind. Harp Graphics will create a new logo design for each customer from scratch.

Too Good To Be True Prices - Like anything else, you get what you pay for. If you do an internet search for the term "Logo Design" you will get many results offering cheap or discount logo design. There will be offers of multiple designers who will make you multiple concepts. You will find promises of results in 24 hours or less. These offers sound too good to be true because they are, please don't be fooled. Harp Graphics will take the time to create a thoughtful high quality logo design. We will work with time lines to meet a clients needs, but prefer to take as much time as it takes to get your logo done right.